Kahan and his branding.

Although, I will admit that shaming has some practical and beneficial uses, what Kahan is suggesting we instill is a very draconian form of shame. Kahan believes that shaming practices are more effective than community service, imprisonment, etc. There may be a seed of truth within that- but as I have said previously, society  already invokes a shaming tactic that far surpasses their branding counterpart. Face branding, as I have said earlier, is a draconian punishment - a punishment as such that has no place within contemporary society. I do not agree that shaming, which he suggests through the permanence of a branding, should be inflicted on the law breaker for the rest of their lives. Using face branding is unnecessary to provide a shame invoking outcome. It's too cruel and unusual. From my idea of punishment, there should be one but only to a point in which the punishment is fair. Only a serial killer could be a cause for face branding. Face friending impedes on the criminal far more than any punishment and this impediment  is far too great to be considered as a sufficient punishing tactic.
For Kahan, I think that if he wants some form of a public shaming, it already exists! Prison, reporting of sexual offenders and other provisions of punishment allow for a great deal of long term shame from the community around them. What Kahan wants is already pre-established and does not require face branding as an 'appropriate shaming tactic'.